Every business owner needs a brand framework and clarity of vision to take them to the next level. Securing the kudos of media coverage is the natural progression of any business owner looking to up level. The media is the ideal platform to share stories, products or services, and the results can be shared via social media and in your marketing.In this book, together we will create that framework and clarity of vision. We (You and I) check in with your blocks, work out who you want to reach and how best to do that. We will provide you with guidance to help you share the right stories, to the right journalists, in the right way. We will help you connect your dots to help your business go from strength to strength.